Privacy Policy

Last revised on June 7, 2009

Latique Privacy Policy Highlights

This page summarizes the key highlights from our privacy policy. For more information, read our full privacy policy.

  1. Personal information collected

    We collect information:

    • When you register an account to become a Latique user (“User”), such as your name, e-mail, website, phone, fax, about, location, and a password.
    • When you add to your profile with further information about yourself or your private contacts
    • We use cookies and other technologies to recognize you, customize your experience and serve advertisements.
    • We automatically receive from your internet use such information as your IP address, the URLs of sites from which you arrive or leave the Latique website, your type of browser and your ISP.
  2. Uses of personal information

    We use the information you provide to:

    • Administer your account with us and customize the service we provide to you.
    • To send you service or promotional communications through email and notices on the Latique website.
    • We do not sell, rent or otherwise provide your personal identifiable information to any third parties for marketing purposes.
    • We provide you with the means to control whether or not your contact information is shared with another User.
    • In order to deliver our services, we may share information with third parties. For example, to process subscription payments made by you, we share some of your information with the credit card processing company we use.
    • Enable you to share your information and communicate with other Users, or provide (usually at your option) your personal details to third parties offering combined services with Latique.
  3. Your information choices

    You can:

    • Review, enhance or edit your personal information through your personal profile page.
    • Choose what information you make available through your public profile.
    • Control the messages you receive from Latique and other Users and how these messages are sent.
    • Change your settings to control visibility and accessibility through our website.
    • Tell us to close your Latique account.
  4. Important information

    • Notice of all changes that materially affect ways in which your personal information may be used or shared will be posted in updates to our Privacy Policy.
  5. Security

    • Personal information you provide will be secured with industry standards and technology.
  6. How to contact us

    If you have any questions or comments please email us at or contact us at:

    Latique Attn: Privacy Policy Issues P.O. Box 595164 Dallas, Texas 75359-5164

Latique Privacy Policy

Your privacy is our top concern. We work hard to earn and keep your trust, so we adhere to the following principles to protect your privacy:

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page. By continuing to use the Latique service after notice of changes have been sent to you or published on the Latique website, you are consenting to the changes.

Please read this privacy policy to learn more about:

  1. What personally identifiable information of yours is collected by Latique.
  2. How the information is used.
  3. With whom the information may be shared.
  4. How you can access and change your Account settings.
  5. What security procedures are in place to protect the loss, misuse or alteration of information collected by Latique
  6. How to contact us.
  1. Personal Information Collected

    The purpose of the Latique website is to permit Users to voluntarily provide information about themselves for the purposes of developing, maintaining and enhancing a network of public, private, personal, professional, and business contacts. You willingly provide us certain personal information, which we collect in order to allow you to benefit from the Latique website. If you have any hesitation about providing such information to us and/or having such information displayed on the Latique website or otherwise used in any manner permitted in this Privacy Policy and the User Agreement, you should not become a member of the Latique community.

    We collect your personal information in the following ways:


    In order to become a User, you must first create an account on our website. To create an account you are required to provide contact information, which you recognize and expressly acknowledge is personal information allowing others, including Latique, to identify you. This contact information includes, but is not limited to: name, email address, and a password chosen by you.

    Profile Information

    Once you become a User, you may provide additional information in the Profile section describing your business. Providing additional information beyond what is required at registration to become a User is entirely optional, but enables you to better identify yourself and find new opportunities in the Latique system to build and leverage your business network. Any information you provide at registration or in the Profile section that is not personally identifiable may be used in the same manner and extent to which other information that is not personally identifiable is permitted to be used hereunder, including for the purpose of serving advertisements through the service. If you opt-out you may lose the potential benefit of being a User, including receiving ads that are more targeted to your interests.

    Contacts Information

    In order to invite others to connect with you directly in Latique, you may use the Latique services to invite them if they are a User, or enter their names and email addresses. This information will be used by Latique to send your invitation including a message that you write. The names and email addresses of people that you invite will be used only to send your invitation and reminders.

    Customer Service

    Latique may collect information through the Latique website in order to, among other things, accurately categorize and respond to a customer’s inquiry and deliver appropriate service levels.


    Like most websites, Latique uses cookies and web log files to track site usage. A cookie is a tiny data file which resides on your computer which allows Latique to recognize you as a User when you return to the Latique website using the same computer and web browser. If your browser settings do not allow cookies, you will not be able to use the Latique website. Like the information you enter at registration or in your Profile, cookie and log file data is used to customize your experience on our website.

    One type of cookie, known as a “persistent” cookie, is set once you’ve logged in to your Latique account. The next time you visit the Latique website, the persistent cookie will allow us to recognize you as an existing User so you will not need to log in before using the service. In order to access or change any of your private information or to send a message to another User, however, you must log in securely again with your password even if your computer contains your persistent cookie.

    Additionally, if you log out of the Latique website you will need to re-enter your password the next time you visit in order to log in to your account. Another type of cookie, called a “session” cookie, is used to identify a particular visit to the Latique website. Session cookies expire after a short time or when you close your web browser.

    We use cookies to improve the quality of our service by storing User preferences and tracking User trends. In the course of serving advertisements or optimizing services to our Users, we may allow authorized third parties to place or recognize a unique cookie on your browser. Any information provided to third parties through such cookies will not be personally identifiable but may provide general segment information for greater customization of your user experience. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Unfortunately, if your browser settings do not allow cookies or you opt to refuse all cookies, you may not be able to use the Latique website or services. Latique does not store personally identifiable information in the cookies.

    Web Beacons

    We allow other companies, called ad networks, to serve advertisements to Users. Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms. Latique may “target” some ads to Users that fit a certain general profile. Latique does NOT use personally identifiable information to target ads.

    To deliver these ads properly, Latique may include a file, called a web beacon, from these ad networks within pages served by Latique so the networks may provide anonymized, aggregated auditing, research and reporting for advertisers as well as to target ads to you while you visit other websites.

    Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their site.

    These general targets may also be used by ad networks to display targeted ads on other websites as a substitute for random, irrelevant ads. Latique does not provide personally identifiable information to any advertiser or any other third party.

    Log files, IP addresses and information about your computer

    Due to the communications standards on the Internet, when you visit the Latique web site we automatically receive the URL of the site from which you came and the site to which you are going when you leave Latique. We also receive the Internet protocol (IP) address of your computer (or the proxy server you use to access the World Wide Web), your computer operating system and type of web browser you are using, email patterns, as well as the name of your ISP. This information is used to analyze overall trends to help us improve the Latique service. The linkage between your IP address and your personally identifiable information is not shared with third-parties without your permission or except when required by law.

    Consent to Latique Processing Information About You

    Certain information you provide to Latique may reveal, or allow others to identify, your nationality, ethnic origin, religion or other aspects of your private life, and more generally about you. Please be aware that in providing information to Latique for the purposes of opening your user account, you are expressly and voluntarily accepting the terms and conditions of this Privacy Policy and Latique’s User Agreement. The supplying of all such information by you to Latique, including all information deemed “sensitive” by applicable law, is entirely voluntary on your part. You have the right to withdraw your consent at any time, in accordance with the terms of this Privacy Policy and the User Agreement, but please note that your withdrawal of consent will not be retroactive.

    Rights to Access, Correct and Eliminate Information About You

    You have a right to access, modify, correct and eliminate the data about you which has been collected pursuant to your decision to become a User. If you update any of your information, we may keep a copy of the information which you originally provided to us in our archives for uses documented herein.

    We take your rights seriously and encourage you to use them if you deem this to be appropriate. You may exercise these rights by emailing us at or by contacting us at:

    Latique Attn: Privacy Policy Issues P.O. Box 595164 Dallas, Texas 75359-5164

  2. Uses of personal information

    Latique is an online service dedicated to helping all types of antique related businesses more effectively connect with one another and the public. The personally identifiable information you choose to provide on our website is used to help you describe yourself to other Users. Other information, that does not personally identify you as an individual, is collected by Latique from Users (such as, for example, patterns of utilization) and is exclusively owned by Latique. This information can be utilized by Latique in such manner as Latique, in its sole discretion, deems appropriate.

    Latique Communications

    Latique will communicate with you through email and notices posted on the Latique website or through other means available through the service, including text and other forms of messaging. If we send any communications to you via the carrier service with which you have a mobile communications subscription or otherwise have access, you understand you will pay any service fees associated with any such access (including text messaging charges for messages to your mobile device). These include a series of up to five welcome emails which help inform new Users about various features of the service. Please be aware that you will always receive certain emails from Latique related to the proper functioning of your account, such as email notices when another User in the network sends you a message. Latique may also send you promotional information.

    Customized Content

    Information provided to Latique (or to third parties with whom it offers combined services) is also used to customize your experience on our website. For example, when you login to your account we will display the screen names of new Users who have recently joined the network.

    Sharing Information with Third Parties

    Latique takes the privacy of Users very seriously. We do not sell, rent, or otherwise provide your personally identifiable information to third parties for marketing purposes. We will only share your personally identifiable information with third parties to carry out your instructions or to provide specific services or information. For instance, we use a credit card processing company to bill Users for subscription fees. These third parties do not retain, share, or store any personally identifiable information except to provide these services and they are bound by confidentiality agreements which limit their use of such information.

    We may provide aggregated anonymous data about the usage of our services to third parties for such purposes as we deem, in our sole discretion, to be appropriate, including to prospective advertisers on Latique.

    Teaming with Other Organizations to Offer Combined and Other Services

    Latique may offer our services in connection with other websites (including updates about the Latique service) or may team with other online services to give you the combined results of both services or additional services and benefits. Platform Applications (as defined in the User Agreement) can be designed by Platform Developers (as defined in the User Agreement) or by a subset of Platform Developers with whom Latique has more closely aligned (“Partners”).

    In the case of Partners, we do some vetting and we only work with trusted Partners. Because of Latique’s trust in these Partners, Platform Applications or services designed by a Partner may be automatically granted permission to access account information to provide the combined services.

    For Platform Applications designed by most Platform Developers, you will be asked to confirm acceptance of the Platform Developers’ respective privacy policies and user agreements, which have not necessarily been reviewed or approved by Latique. In these cases, it will be your choice whether or not to make use of the services and whether to proceed under the Platform Developers’ terms.

    Platform Developers are required to agree to restrictions on access, storage and usage of your information. However, while we typically enter into contractual agreements and take technical steps to restrict possible misuse of such information by such Platform Developers, we may not screen or approve Platform Developers, and we cannot and do not guarantee that all Platform Developers will abide by such restrictions and agreements. Certain actions you take through the Platform Applications will be displayed to your connections. You understand that your use of any Platform Applications is on an “as is” basis without any warranty as to the Platform Developers’ actions.

    If you, your connections, members of your network, or other Users of Latique use any Platform Application, or if you interact with a Platform Application being used by any of them, such Platform Application may access and share certain information about you with others. Because a Platform Application can make calls on behalf of the User interacting with it to access non-public information, the level of detail accessible by the Platform Application is constrained by the same settings that govern visibility of your data to that User on Latique.

    To report any suspected misuse of information contact: Latique is not responsible for your use of or inability to use any Platform Applications, including the content, accuracy, or reliability of such applications and the privacy practices or other policies of Platform Developers.

    Surveys and Polls

    As a User, you might receive requests to participate in polls and surveys submitted by other Latique members. If you participate in surveys and polls offered through our website, the information you provide may be visible to others using the Latique website. You may opt-out of participating by changing your Account Settings to stop receiving these inquiries and requests.


    If you post on Latique, or use a bulletin board, import a blog, or participate in a chat room on Latique, you should be aware that any personally identifiable information you choose to provide there can be read, collected, or used by other Users of these forums, as well as Platform Developers and other third parties, and could be used to send you unsolicited messages. Latique is not responsible for the personally identifiable information you choose to submit in these forums.

    Communications to other Users

    Many emails you initiate through Latique, e.g., an invitation sent to a non-User, will list your email address and name in the header of the message. Emails you initiate may also provide aggregate information about your network. Other communications that you initiate through the Latique website, like a request for contact, will list your name as the initiator.

    Legal Disclaimer

    It is possible that we may need to disclose personal information when required by law, such as responses to civil or criminal subpoenas, or other requests by law enforcement personnel. We will disclose such information wherein we have a good-faith belief that it is necessary to comply with a court order, ongoing judicial proceeding, subpoena, or other legal process or request to Latique brought in any country throughout the world, or to exercise our legal rights or defend against legal claims.

    Disclosures to others

    We may also disclose your personal and other information you provide, to another third party as part of a reorganization or a sale of the assets of a Latique division or company. Any third party to which we transfer or sell Latique’s assets will have the right to continue to use the personal and other information that you provide to us.

  3. Your Information Choices

    Accessing and Changing Your Account Information

    You can review the information you provided us and make any desired changes to the information you publish, or to the settings for your Latique account including your email, and contact preferences, at any time by logging in to your account on the Latique website. Please be aware that even after your request for a change is processed, Latique may, for a time, retain residual information about you in its backup and/or archival copies of its database.

    Closing Your Account

    You can also close your account through the Latique website. If you close your Latique account, we will remove your name and other personally identifiable information from our publicly viewable database. We may retain certain data contributed by you if we believe it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data, account recovery, or if required by law. To request that we close your account and remove your information from the Latique website, please send your request to Please send your request using an email account that you have registered with Latique under your name. You will receive a response to requests sent to within ten business days of its receipt.

  4. Your Obligations

    As a User, you have certain obligations toward the other Users with whom you will be communicating. Certain of these obligations are imposed by applicable law and regulations, and others have become commonplace in user-friendly communities of like-minded members, such as Latique:

    • You must, at all times, respect the terms and conditions of the then-current Privacy Policy and the User Agreement. This includes respecting all intellectual property rights which may belong to third parties (such as photographs).
    • You must not download or otherwise disseminate any information which may be deemed to be injurious, violent, offensive, racist or xenophobic or which may otherwise violate the purpose and spirit of Latique and its community of Users.
    • You must not provide information to Latique and /or other Users which you believe might be injurious or detrimental to your person, professional or social status.

    Any violation of these guidelines may lead to the restriction, suspension or termination of your account by Latique, as we take these principles seriously and consider them to be the basis on which our Users adhere to the Latique website and the services which it offers.

  5. Important Information


    Children are not eligible to use our service and we ask that minors (under the age of 18) do not submit any personal information to us or use the service.

    Changes to this Privacy Policy

    Latique may update this privacy policy at any time, with or without advance notice. In the event there are significant changes in the way we treat your personally identifiable information, we will display a notice on the Latique website or send you an email, as provided for above. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

    If you use the Latique service after notice of changes have been sent to you or published on our site, you hereby provide your consent to the changed practices.

  6. Security

    In order to secure your personal information, access to your data on Latique is password-protected, and sensitive data (such as credit card information) is protected by SSL encryption when it is exchanged between your web browser and the Latique web site. It is your responsibility to protect the security of your login information. Please note that emails and instant messaging and similar means of communication with other users of Latique are not encrypted and we strongly request you not to communicate any confidential information through these means.

  7. How to contact us

    If you have questions or comments about this privacy policy, please email us at or contact us at:

    Attn: Privacy Policy Issues
    P.O. Box 595164
    Dallas, Texas 75359-5164